Kiaasa Retail launches no-discount premium ethnic wear brand Virasat during Navratri
Kiaasa Retail Ltd has launched its new premium no-discount ethnic wear brand, Virasat - Affordably Luxurious, during Navratri through a phased rollout in select flagship locations.
By ScoutQuest · · 1 min read
- Brand launched
- Virasat - Affordably Luxurious
- Launch timing
- during Navratri
- Rollout plan
- phased rollout in select flagship locations; standalone boutiques planned
- Release
- Launch / capacity
📌 The company says Virasat is initially available through dedicated shop-in-shop sections in prominent Kiaasa outlets and adheres to a strict full-price, no-discount policy.
🔬 Kiaasa intends to launch independent, standalone Virasat boutiques in the coming phases as dedicated destinations for high-end ethnic apparel.
🔬 The Chairman and Managing Director said launching during Navratri across flagship malls and key high-street markets before scaling to standalone stores positions Virasat to capture growing demand for premium fashion this festive season.
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