Six new exclusive stores announced across Uttar Pradesh, Rajasthan and Bihar ahead of festive season

Six new exclusive stores announced.

Thu 8 Oct 2026

New stores announced

Six new exclusive stores

Total store count

more than 126

Stated store count target

250 over the next 2 years

What was announced

Kiaasa Retail Limited has announced the opening of six new exclusive retail stores ahead of the upcoming festive and wedding season. The company said these openings have taken its total retail store count to more than 126.

Where the new stores are

• Four stores in Uttar Pradesh — Gorakhpur, Lucknow (Alambagh), Prayagraj and Paras One33 Mall in Noida
• One store in Jhunjhunu, Rajasthan
• One store in Siwan, Bihar

The company said the additions reinforce its strategy of expanding across Tier-1, Tier-2 and Tier-3 markets through a mix of high-street locations and modern commercial hubs, and are aimed at enhancing customer accessibility.

Why the timing is being highlighted

According to the press release, the openings are timed ahead of Navratri, Durga Puja, Karwa Chauth and Diwali, and are intended to capture festive footfalls and consumer spending, followed by wedding-season demand. The stated aims are to strengthen brand visibility, drive store productivity and support revenue growth during this retail period.

The bigger stated plan

Managing Director Om Prakash said the new stores are part of a broader vision to take the total store count to 250 over the next 2 years.

About the business

Kiaasa Retail Limited describes itself as a women-centric affordable ethnic wear brand offering contemporary Indian ethnic wear through a retail network of more than 120 stores across more than 70 cities.

Points to keep in mind

The release carries a disclaimer that statements concerning expected sales, earnings and future performance are forward-looking, and that actual outcomes will depend on customer demand, store performance and operating costs. Store additions are an expansion step; how much they contribute to sales and profitability depends on how these stores perform.

In short, the announcement is about expansion of the retail network and preparation for the festive season, with the store-count targets stated by the company.

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