Namra Jewels to launch gold and silver idols weighing around 20 to 100 grams this Dussehra
Mini Diamonds' wholly owned subsidiary, Namra Jewels, is launching a gold and silver idol collection this Dussehra.
By ScoutQuest · · 1 min read
- Product
- gold and silver idol collection
- Idol weight range
- around 20 to 100 grams
- Launch occasion
- Dussehra
What was announced
- Mini Diamonds (India) Limited informed the exchange that its wholly owned subsidiary, Namra Jewels Private Limited, is launching a new collection of gold and silver idols on the occasion of Dussehra.
- The idols will weigh around 20 to 100 grams.
- The launch marks Namra Jewels' entry into the precious metal idols segment, expanding its portfolio beyond its existing jewellery collections.
Who the collection targets
- Customers looking for precious metal products for personal worship, festive purchases and gifting.
- The products are described as combining traditional significance with contemporary craftsmanship.
Stated rationale
- Part of Namra Jewels' broader strategy to diversify its offerings and address additional consumer segments.
- The company says it intends to strengthen the brand's presence in the festive market and create further opportunities for customer engagement and long-term retail growth.
Management comment
The management said precious metals have always been closely associated with Indian traditions, particularly during festivals and auspicious occasions. It said the idol collection aims to bring together this cultural significance with quality craftsmanship, and that the step is part of building Namra Jewels into a diversified precious metal retail brand with a wider range of offerings for Indian consumers.
About the listed company
- Mini Diamonds (India) Limited is a BSE-listed company established in 1987, engaged in diamond import and export and in manufacturing cut and polished diamonds and jewellery.
- It operates a manufacturing facility in Mumbai for rough diamond processing and jewellery manufacturing.
- The company also manufactures and sells lab-grown diamond jewellery, serving Indian and international markets through B2B and B2C channels.
Also from Mini Diamonds India
Board approves allotment of 1,11,00,000 convertible warrants to promoters
14 Oct 2026
Subsidiary Namra Jewels launches Gen Z lab-grown diamond jewellery collection priced below ₹50,000
29 Sep 2026
More numbers
- Lower end of stated idol weight range20 grams
- Upper end of stated idol weight range100 grams
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