Subsidiary Namra Jewels launches Gen Z lab-grown diamond jewellery collection priced below ₹50,000
Namra Jewels, a wholly owned subsidiary, has launched a lab-grown diamond-studded jewellery collection for Gen Z and young buyers, priced below ₹50,000.
- Product
- Lab-grown diamond-studded jewellery collection
- Target Audience
- Gen Z and young buyers
- Price Range
- Below ₹50,000
- Subsidiary
- Namra Jewels Private Limited (wholly owned subsidiary)
What was announced
Mini Diamonds (India) Limited told BSE that Namra Jewels Private Limited, its wholly owned subsidiary, has launched a new lab-grown diamond-studded jewellery collection designed for Gen Z and young consumers.
- Price positioning: below ₹50,000 per piece
- Focus: contemporary styling, quality craftsmanship and accessible luxury
- Use cases targeted: self-purchase, gifting and various occasions
Why the company says it matters
Management noted that younger consumers view jewellery as self-expression rather than something only for traditional occasions, and that this segment offers potential to attract a new generation of customers and support the brand's long-term growth. The launch expands the brand's product portfolio.
Background
Mini Diamonds (India) Limited, established in 1987 and listed on BSE, is engaged in cut and polished diamonds and jewellery manufacturing, with a manufacturing facility in Mumbai. It manufactures, markets and sells lab-grown diamond jewellery through B2B and B2C channels in Indian and international markets.
For investors
This is a product launch update. The update shares the price positioning of the collection but no revenue, volume or investment figures, so the financial effect cannot be quantified from this announcement alone.
More numbers
- Collection price point₹50,000
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