HUL hiked prices across detergent brands Surf Excel, Wheel and Rin, according to dealer checks

Wed 7 Oct 2026

Wheel 1kg price increase

3.3 percent

Wheel 500g price increase

2.2 percent

Wheel 1kg cumulative YTD increase

12 percent

Surf Excel Easy Wash 1kg increase

3 percent

Surf Excel Easy Wash 500g increase

2.4 percent

Heard on business television between 16:22:56 - 16:25:56 IST.

• Wheel (1kg) price up 3.3% and 500g up 2.2%, with cumulative increase of 12% year-to-date on the 1kg pack.
• Surf Excel Easy Wash (premium) 1kg up ~3%, 500g up 2.4%; this is the fourth price increase this year with 6-14% cumulative increase.
• Surf Excel Bar saw the biggest hike: 250g up 7.1%, 200g up 6.9%, third increase this year totaling ~14% YTD on the 200g four-pack.
• Surf Excel Quick Wash up 4.3% (500g up 4.2%), second price increase this year, cumulative 6.5-7%.
• Rin powder increased 2-3%, second hike this year, cumulative 5.1% YTD.

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