HUL has taken multiple price hikes across its detergent portfolio including Wheel, Surf Excel and Rin

Wed 7 Oct 2026

Wheel 1kg price increase

3.3 percent

Wheel 500g price increase

2.24 percent

Wheel cumulative YTD increase

12 percent

Surf Excel 1kg price increase

3 percent

Surf Excel 500g price increase

2.4 percent

Heard on business television between 09:05:06 - 09:08:06 IST.

• Wheel prices increased 3.3% for 1kg pack and 2.24% for 500g, cumulative 12% year-to-date increase in 1kg Wheel pack.
• Surf Excel (premium, high margin) prices up 3% for 1kg and 2.4% for 500g; this was the fourth price increase this year with 12-14% cumulative increase in 1kg pack.
• Surf Excel bar saw largest increase: 7.1% for 250g and 6.9% for 200g, third price hike this year, about 14% cumulative year-to-date increase in 200g four-pack.
• Surf Excel Quick Wash prices up 4.3% overall, 4.2% for 500g, second hike this year with cumulative increase of 6.5-7%.
• Rin powder prices increased 2-3%, the second price increase this year, at about 5.1%.

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