McDonald's India (W&S) brings festive families together with the new Spicy Patakha Range

McDonald's India (West & South) has launched its new Spicy Patakha Range for the festive season.

Mon 12 Oct 2026

Launch Date

available across West and South India restaurants from 11 October 2026

Starting Price

Prices start at ₹199 onwards, exclusive of taxes

Product Range

two burgers — the Spicy Patakha Paneer Burger and the Spicy Patakha Chicken Burger

Festive menu launch

• McDonald's India (West & South) is bringing a new flavour experience to the table with the launch of its Spicy Patakha Range for the festive season.
• The range features two burgers: the Spicy Patakha Paneer Burger and the Spicy Patakha Chicken Burger.
• Both are described as combining smoky, spicy flavours with rich makhan-inspired notes. The paneer burger has a spiced paneer patty, the chicken burger a spicy chicken patty, both layered with a flavour-packed smoky sauce and served in soft, toasted buns.
• The launch is built around the brand's "Let's Family at McD" platform, which is about the role McDonald's plays in bringing families together.

Availability and price

• The range will be available across McDonald's restaurants in West and South India from 11 October 2026 for dine-in, takeaway and delivery, while stocks last.
• Prices start at ₹199 onwards, exclusive of taxes.

Campaign

• An integrated campaign has been launched, conceptualised by McCann India, part of Omnicom Advertising India.
• Built on the insight that the joy of festivals often begins before the celebrations themselves, the campaign films focus on the moments leading up to the big day, from decorating homes to festive shopping, under the thought "Tyohaar ki Taiyaari Mein Thodi Mazaedaari".
• The company links the launch to a long-standing effort to translate consumer insights, flavour trends and changing dining occasions into products rooted in local tastes, following earlier items such as the McAloo Tikki, Maharaja Mac Veg & Chicken and the McSpicy range.

The business behind it

• Hardcastle Restaurants Pvt. Ltd. (HRPL) is a McDonald's franchisee with rights to own and operate McDonald's restaurants in India's West and South markets, a franchisee in the region since its inception in 1996.
• HRPL serves over 200 million customers annually, across over 478 McDonald's restaurants in 78 cities.
• The markets covered are Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa along with parts of Madhya Pradesh and the Union Territory of Puducherry.
• It provides direct employment to over 12,000 employees.
• Formats include standalone restaurants, drive-thrus, McCafé, 24x7, McDelivery, McBreakfast and dessert kiosks, with the majority of the restaurants featuring an in-house McCafé.

What kind of update this is

• This is a product and marketing update shared as a press/media release, setting out what the range is, when and where it goes on sale, its starting price and background on the franchisee business that runs these restaurants.
• The details are operational and descriptive, covering the menu, the campaign and the restaurant network.

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