Heineken Silver launched in Assam; brand now available in 11 markets

Heineken Silver launched in Assam from October 9, 2026.

Fri 9 Oct 2026

Launch Date in Assam

October 9, 2026

Markets Available

11 markets

Assam Retail Prices

INR 120 (330 ml pint), INR 160 (500ml can), INR 200 (650ml bottle)

Product launch intimation

• United Breweries Limited has intimated that Heineken® Silver will be available in the state of Assam with effect from October 9, 2026.
• The update describes the product as a Premium Mild Lager Beer.
• The current launch is focused on catering to the domestic market only.

Where the brand now stands

• The enclosed press release states that Heineken® Silver is now available in 11 markets.
• It refers to the earlier launch of the brand in Kerala, Odisha and Madhya Pradesh and describes the Assam entry as part of widening the brand's availability across key markets in India.
• The release describes UBL as part of the HEINEKEN Company and the largest beer manufacturer in India, and links the expansion to its premiumisation strategy and pan-India manufacturing network.

Consumer prices in Assam

• INR 120 for a 330 ml pint
• INR 160 for a 500ml can
• INR 200 for a 650ml bottle
• These are retail outlet prices in the state.

What this means for investors

This is an operational update about a brand entering one more state. The prices quoted are consumer prices at retail, and they sit in the premium end of the lager range, which is the segment the company says it is pushing through its portfolio.

The update sets out the product, its category, the launch date, the geographical focus and the retail price points. How much a state-level launch adds to volumes or revenue would show up over time in how the brand sells in Assam.

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