Venu Srinivasan, Chairman Emeritus of TVS Motor, discussed the company's focus on quality, EV adoption, and ethanol policy in an exclusive conversation

Mon 5 Oct 2026

Heard on business television between 11:55:37 - 11:58:37 IST.

• Srinivasan said TVS took up quality seriously since the mid-to-late 1990s with the objective of highest customer satisfaction, won the Deming Prize, faced a setback, and rebuilt the company.
• He said TVS has been ranked number one in JD Power for many years, built on a foundation of trust with customers and stakeholders.
• On EVs, he said customers should have a choice of technology (IC engine, hybrid, full EV, CNG, ethanol) and that the industry should not prescribe or ban a particular technology.
• He said EV growth should happen naturally, noting significant scooter improvement in urban areas.
• On ethanol, he said it is good for the country given high imports of batteries, motors and oil, and that performance degradation is marginal, citing Brazil's ethanol-based economy.

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