Tanishq executive discussed strong natural diamond demand growth across its brands and festive season strategy during an interview

Thu 8 Oct 2026

Growth vs plain gold jewellery

30 percent

Tanishq stores with diamond centers

200 stores

Heard on business television between 11:52:28 - 11:55:28 IST.

• Natural diamond sales grew consistently across Tanishq, CaraNaz lane, Mia and Zoya over the past four quarters, outpacing plain gold jewellery growth of around 30%.
• Company has set up diamond expertise centers in over 200 Tanishq stores to educate customers on diamond authenticity versus lab-grown stones.
• Tanishq continues its De Beers collaboration and has launched a high-jewelry collection designed with Rahul Mishra following last year's Paris Couture tie-up.
• Executive noted the last quarter saw a visible slowdown due to a festive season shift, but expressed confidence in festive demand picking up based on sentiment studies.

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