Sterling Opens 33-Room Hotel in Varanasi, Deepening Spiritual Tourism Footprint

Sterling Holiday Resorts, a wholly owned subsidiary of Thomas Cook (India), has opened Sterling Varanasi near Sankat Mochan Hanuman Temple.

Tue 29 Sep 2026

Hotel Rooms

33 rooms

Destinations in Portfolio

more than 67 destinations

Operational Keys

over 3,900 keys operational

Property Location

Varanasi near Sankat Mochan Hanuman Temple

Amenities

vegetarian restaurant RASA KASHI and fifth-floor venue KASHI REGALIA

What was announced

Thomas Cook (India) has shared a press release from its wholly owned subsidiary Sterling Holiday Resorts Limited announcing the opening of Sterling Varanasi.

The hotel is located near the Sankat Mochan Hanuman Temple, with access to Assi Ghat, Shri Kashi Vishwanath Temple, Banaras Hindu University and the ghats of the Ganges.

Property details

• 33 contemporary rooms, including Premier Rooms with balconies
• Vegetarian restaurant RASA KASHI, inspired by Varanasi food traditions
• KASHI REGALIA, a partially covered glass-roof venue on the fifth floor with 180-degree views, for celebrations and gatherings
• The property is owned by Aditi Group; Mr. Arya Vishwajeet Singh commented on the opening

Network context

Sterling says it operates in more than 67 unique destinations with over 3,900 keys operational. Spiritual destinations already in the network include Ayodhya, Haridwar, Rishikesh, Guruvayur, Tiruvannamalai, Pushkar, Madurai and Puri.

Managing Director & CEO Vikram Lalvani described Kashi as an important addition to Sterling's destination-led growth strategy, built around why people travel rather than destination categories alone.

How to read it

This is a business-expansion and brand update at the subsidiary level. It adds one property to an already large network, and the release does not attach any financial terms to the opening.

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