Air India and Tata Communications launch EasyRoam travel SIM for international roaming
Air India and Tata Communications launch EasyRoam, an Air India-branded travel SIM for international roaming.
- Countries Covered (Current)
- 30 countries
- Planned Country Coverage
- up to 190 countries
- Pack Starting Price
- INR 241 (excluding taxes)
What was announced
Tata Communications and Air India announced the launch of EasyRoam, an Air India-branded travel SIM that offers international roaming service. It is described as an ancillary product, available for purchase as a physical SIM as well as an eSIM on a dedicated Air India-branded webpage, giving Air India guests voice and data services while travelling internationally.
Where it works
- In the inaugural phase of the rollout, roaming packs are available for 30 countries across North America, Europe (including the UK), Australia, Asia Pacific and the Middle East.
- The geographical coverage is planned to progressively expand to up to 190 countries in total.
- Air India guests can choose destination-specific or worldwide travel plans, with data-only or voice + data options, based on their travel needs.
Pricing and offer
- The EasyRoam SIM is available free of cost in its inaugural phase, while roaming pack charges apply.
- Roaming packs start from INR 241 (excluding taxes), with prices varying by destination and the plan selected.
- Customers purchasing a data plan can also avail up to 1GB of additional complimentary data, applicable in all countries except Maldives and Mauritius.
Buying and using it
EasyRoam is currently available for purchase through the Air India website and will subsequently be available through the Air India mobile app. Travellers receive timely notifications and alerts to help them monitor consumption and manage costs while abroad, and Air India customers opting for the SIM can retain their number for up to one year at a nominal cost.
The network behind it
Tata Communications' global footprint and its partnership with 600+ mobile network operators support connectivity for travellers and let them choose plans suited to their destination and travel needs.
About the two businesses
- The Air India Group, comprising full-service global airline Air India and value carrier Air India Express, employs more than 30,000 people and operates over 300 aircraft, carrying travellers to 60 domestic and 51 international destinations across five continents.
- Air India returned to Tata Sons in 2022 after 70 years under Government ownership and is in the midst of a five-year transformation programme, Vihaan.AI, with orders placed for 600 new aircraft.
- Tata Communications describes itself as a digital ecosystem enabler operating in more than 190 countries and territories, with 300 of the Fortune 500 companies as its customers.
What it means for investors
This is a press release about a new product built in partnership between two Tata group companies. EasyRoam adds an Air India-branded international roaming SIM to Tata Communications' portfolio, distributed through Air India's guest base first through the airline's website and later its mobile app, with coverage planned to widen from 30 countries towards a much larger footprint.
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More numbers
- Roaming packs starting price (excluding taxes)INR 241
- Countries covered in the inaugural phase30 countries
- Additional complimentary data on a data plan1GB
- Planned total geographical coverage190 countries
- Mobile network operator partnerships600+
- Period a customer can retain their numberone year
- Aircraft operated by Air India Group300 aircraft
- New aircraft ordered by Air India600 new aircraft
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