Strategic & Marketing tie-up with August Jewellery (Melorra) extended till 31 March 2027

The Strategic & Marketing tie-up with August Jewellery Private Limited (brand "Melorra"), first intimated on 24 April 2025, was valid till 30 September 2026.

Wed 30 Sep 2026

Partnership

Strategic & Marketing tie-up with August Jewellery Private Limited (brand Melorra)

Original Valid Till

30 September 2026

Extension Valid Till

31 March 2027

First Intimated

24 April 2025

Arrangement Type

Domestic arrangement; no consideration involved, no new entity formed, not a related party transaction

What was shared

The company informed the exchanges that its Strategic and Marketing tie-up with August Jewellery Private Limited (AJPL), which runs the omnichannel jewellery brand Melorra, has been extended.

Timeline

• Tie-up first intimated on 24 April 2025.
• Original arrangement valid till 30 September 2026.
• Now extended till 31 March 2027.

Terms

• Extension is on the same terms and conditions as the original intimation; only the tenure changes.
• The arrangement is domestic.
• No share exchange or JV ratio applies, and no consideration is paid or received.
• No new entity is being formed.
• The agreement covers operational transactions and does not involve an acquisition; the transactions are not related party transactions.

How to read it

This is a continuation of an existing commercial arrangement rather than a new deal. The scope, rationale and expected benefits remain as stated in the earlier intimation of 24 April 2025.

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