SSSambhv Steel Tubes544430Brand campaign

Five-year services agreement with Sachin Tendulkar to endorse Sambhv steel products

Sambhv Steel Tubes has executed a Services Agreement dated October 30, 2026 with Mr. Sachin Ramesh Tendulkar and SRT Sports Management Private Limited, which represents him.

By ScoutQuest · Fri 30 Oct 2026, 9:48 PM IST · 2 min read

Agreement Date

October 30, 2026

Duration

five (5) years

Effective Date

December 07, 2026

What the company announced

• Sambhv Steel Tubes Limited has executed a Services Agreement dated October 30, 2026 with Mr. Sachin Ramesh Tendulkar and SRT Sports Management Private Limited, which represents Mr. Tendulkar.
• The purpose is endorsement, promotion, advertisement and marketing of the company's Steel, Stainless Steel and Alloy Steel products under the brand “Sambhv”.
• The agreement is subject to the terms and conditions set out in it.

Duration and start date

• The agreement runs for a period of five (5) years.
• It takes effect from December 07, 2026.

What the annexure discloses

• The parties are not related to the promoter, promoter group or group companies in any manner.
• The transaction does not fall within related party transactions.
• No shares are being issued to the parties under the agreement.
• The agreement does not carry special rights such as a right to appoint directors, a first right to subscribe to shares, or a right to restrict any change in capital structure (marked Not Applicable).
• There is no nominee director clause on the Board of the company under the agreement, and no potential conflict of interest arises out of it.
• Shareholding of the parties in the entity, if any, is marked Not Applicable.

How to read this

• This is a brand and marketing arrangement: a well-known public figure will front the company's steel, stainless steel and alloy steel products under the “Sambhv” brand over a five-year period.
• It does not change the company's share capital, board composition or ownership, since no shares are issued and no special rights are granted.
• Because the parties are unrelated to the promoters and the transaction is not a related party transaction, it falls outside the related party framework.
• The commercial payoff of an endorsement deal depends on how the campaign is executed and received in the market over the five (5) years; the update sets out the scope and duration of the arrangement.

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