Live TV News Channel's KYC show did a deep-dive into RentoMojo, India's largest furniture rental and subscription platform, which listed on September 17 with a strong listing pop, ahead of its Q1 results

Tue 29 Sep 2026

Market share in segment

40 to 47 percent

Live subscriber market share

50 to 55 percent

Average subscription period

18 months

Growth rate last four years

40 percent

Home furniture TAM growth

11 percent

Heard on Live TV News Channel between 11:30:21 - 11:31:36 IST.

• RentoMojo listed two weeks ago on September 17 with a good listing pop; Q1 results are still awaited.
• Described as India's largest full-stack D2C rental and subscription platform for home furniture and appliances, with 40-47% market share in its segment and 50-55% share of live subscribers, concentrated in Bengaluru, Mumbai and NCR.
• Backed early by ValueQuest and Accent India; average subscription period is about 18 months with roughly 50% new customers versus repeat customers.
• Business model has three layers: e-commerce/logistics via vendor warehouses, a subscription engagement layer, and a multi-cycle asset refurbishment flywheel, supported by a tech stack and experience centres.
• Total addressable market in home furniture is growing about 11%, while the organized rental market is growing at a 45% CAGR; company also has third-party tie-ups including with Dixon Technologies for water purifiers; cash flow generation and consistent ~40% growth over four years cited as positives.

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