Strategic partnership with Hwaseung Chemical for advanced footwear adhesives in India
Pidilite has entered a strategic partnership with South Korea's Hwaseung Chemical, a global player in high-performance footwear adhesives.
- Partner Company
- Hwaseung Chemical, South Korea
- Partnership Focus
- High-performance footwear adhesives for India's footwear manufacturing industry
- Product Standards
- Low-VOC, non-flammable, compliant with REACH, Prop 65, ISO 14001, RoHS
- Service Model
- Pidilite provides local technical support
What was announced
Pidilite Industries has entered into a strategic partnership with Hwaseung Chemical, described as a global leader in high-performance footwear adhesives, to introduce advanced South Korean bonding technologies to the Indian market.
What it covers
- Indian footwear manufacturers gain access to internationally benchmarked adhesive systems widely used in global sports footwear production, including solutions nominated by leading global brands.
- These adhesives are engineered for strong bonding, durability and flexibility, and for consistent output across high-volume manufacturing lines.
- Pidilite brings localized technical expertise and service support.
Product standards
The adhesive systems are stated to comply with global environmental and safety standards including REACH, SVHC, Prop 65 and the U.S. Clean Air Act, while aligning with ISO 14001 and RoHS requirements. They are low-VOC and non-flammable formulations compatible with modern application techniques.
Management comments
Managing Director Sudhanshu Vats said India is emerging as a key hub for global footwear manufacturing and that the collaboration lets Pidilite offer adhesive technologies already trusted in international markets, combined with local technical support. Chris Hyun, Vice-President of Hwaseung Group, said partnering with Pidilite allows the group to bring its globally trusted footwear adhesive technologies to a fast-growing manufacturing market.
How to read it
This is a business development and product-technology tie-up aimed at the industrial footwear adhesives segment, which sits alongside Pidilite's consumer brands such as Fevicol, M-Seal, Dr. Fixit and Araldite. The release describes the scope and intent of the collaboration in qualitative terms.
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