Jewellery brand opens its 81st store in Ayodhya, debuts Ram Katha collection

PNG Jewellers opened its 81st store, and 5th in Uttar Pradesh, in Ayodhya 🏬.

Sun 11 Oct 2026

Store Count

81st store, and 5th in Uttar Pradesh

New Collection Debut

Ram Katha collection

Inaugural Offers

up to 50% off on gold making charges, up to 100% off on diamond making charges, valid till 15th November 2026

Retail expansion in Uttar Pradesh

P N Gadgil Jewellers Ltd said its brand PNG Jewellers has opened a new store in Ayodhya. This takes the brand's store count to 81 overall and to five in Uttar Pradesh, following Lucknow, Kanpur, Gorakhpur and Varanasi. The store is located next to Rikabganj Women Police Station.

What was launched

• The store was inaugurated by Member of Parliament and Indian film actor Ms Kangana Ranaut.
• The occasion marks the debut of Ram Katha, an exclusive collection inspired by the Ramayana and the historical, cultural and spiritual heritage of Ayodhya. It is being introduced in its initial phase across PNG stores in North India, with availability set to expand nationally to all PNG Jewellers stores.
• The store showcases gold, diamond, temple and bridal jewellery, along with collections such as Saptam, Katha, Pratha, Eiina and Polmi.

Inaugural offers

• Up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges, introduced as limited-period inaugural offers valid till 15th November 2026.
• Terms and conditions apply.

Festive campaign

• Brand ambassadors Madhuri Dixit-Nene and Ranbir Kapoor come together for the first time in a special festive television commercial.

What it can mean for investors

A new store adds to the company's retail presence in Uttar Pradesh and brings its collections closer to customers in Ayodhya. Making-charge waivers are a common festive-season sales tool in jewellery retail, and the release describes these particular offers as limited-period inaugural offers. The Ram Katha collection begins across North India stores, with a stated plan to extend it to all stores.

The company describes itself as having over 194 years of heritage, led by Chairman and Managing Director Dr. Saurabh Gadgil.

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