MTR expands sweets portfolio to 27 offerings with 8 new product launches
MTR is launching 8 new sweets, taking its total portfolio to 27 offerings.
- New products launched
- 8 new sweets
- Total sweets portfolio
- 27 offerings
- Distribution channels
- top metro cities via quick-commerce platforms and general and modern trade outlets
What was announced
MTR Foods, a business unit of Orkla India Limited, issued a press release titled "MTR Expands its Sweets Portfolio with New Formats and Innovations", dated Bengaluru, 8th October 2026. The company is launching 8 new products in the sweets category, which takes its total sweets portfolio to 27 offerings.
What is being added
- Mysore Pak variants: Milk Mysore Pak and Kaju Mysore Pak
- Ghee Jaggery range: Jaggery Ghee Mysore Pak, Jaggery Ghee Coconut Burfi and Ghee Dry Fruit Burfi
- MTR Mysore Pak Date Bites, described as a two-layered format that combines Mysore Pak with dates and dry fruits
- Gulab Jamun range extended beyond mixes and ready-to-eat tins to Dry Jamun, Kala Jamun and Kesar Badam Gulab Jamun
Where it will be sold
The new sweets range is stated to be available across the top metro cities through quick-commerce platforms and leading general trade and modern trade outlets.
Management comment
CEO Sunay Bhasin said consumer preferences are evolving and that sweets are becoming an increasingly important pillar of the business. He said the focus is on creating new ways for consumers to enjoy familiar favourites through new formats, ingredient-led innovations and differentiated consumption occasions, bringing Mysore Pak and Gulab Jamun to a wider audience across the country.
Brand activity
MTR also refers to its "India's Sweetest Language" campaign, which it describes as bringing the category to life through storytelling, books, live experiences and immersive activations.
How to read this
This is a product and brand announcement. It sets out what is being launched, the variants involved and the sales channels the range will use. For a retail investor, it is a business update on how the company is widening its sweets range and its distribution reach across metros; the commercial outcome of these launches would build up over time as the products reach the market.
More numbers
- New products being launched in the sweets category8 new products
- Total sweets offerings after the launch27 offerings
- Legacy of MTR Foods referred to in the releaseover 100 years
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