MISH brand now live in 31 Reliance Trends stores, with 10 new stores added
MISH is now live in 31 Reliance Trends stores across India, up from the 21 stores announced last month.
By ScoutQuest · · 2 min read
- Reliance Trends store count
- 31 Reliance Trends stores across India
- New stores added
- 10 new stores
- Previous store count
- 21 stores announced last month
Retail footprint grows to 31 stores
Mish Designs Limited has launched the MISH brand across 31 Reliance Trends stores in India, through one of the country's large-format retail networks. The brand had announced 21 stores last month and has now added 10 new stores across Uttar Pradesh, Uttarakhand, Rajasthan, Chandigarh, Haryana and Maharashtra.
The company said the rollout takes MISH into new markets including Jaipur, Chandigarh, Ghaziabad, Kashipur, Rewari and Amravati, while deepening its presence in Pune and the NCR.
Stores named in the release
- The list covers 10 locations: Mahagun Mall Ghaziabad, Reliance Trends Kashipur, GT Central Jaipur, Elante Mall Chandigarh, BMG Mall Rewari, Seasons Mall Pune, Elpro City Square Mall Pune, Prabhat Square Amravati, Reliance Trends Noida and City Centre Mall Noida.
Brand and business context
- Mish has sold over 2.5 lakh products online since FY 2017-18 through platforms such as Myntra, Nykaa Fashion, Ajio, Tata Cliq and Namshi.
- The brand offers over 1,000 designs, including dresses, gowns, tops, co-ords, T-shirts, trousers and palazzos.
- It operates through a 10,000 sq. ft. manufacturing unit and a team of 54 people.
- It creates "MISH" and "CURVES BY MISH" for the domestic market and exports the "ZOYE" line to the UAE.
- Physical presence so far: first flagship store at Seasons Mall, Pune, a second store at Zora Mall, Raipur and a third at Phoenix Mall, Indore. Eight existing DeMoza stores will become part of the transaction.
What management said
Managing Director Mr. Kaushal Goenka said going from 21 to 31 Reliance Trends stores in under a month shows MISH is clicking with customers beyond its existing markets, and that large format retail is a key growth channel giving the brand reach across metros and Tier 2 cities.
How to read this
The update is about widening distribution and shelf presence through a large retail partner, alongside the company's own stores and online marketplaces. The release also carries a forward-looking statement disclaimer, noting that actual results could differ materially due to risks and uncertainties.
More numbers
- Reliance Trends stores where MISH is now live31
- Stores announced last month21
- New stores added10
- Products sold online since FY 2017-182.5 lakh
- Designs offeredover 1,000
- Manufacturing unit size10,000 sq. ft.
- Team size54
- Existing DeMoza stores becoming part of the transactioneight
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