High Protein Milk launched in 250 ml pack; domestic rollout through select trade channels
Milky Mist has introduced Milky Mist High Protein Milk (also described as High Protein Lactose-free Milk) into its product portfolio.
By ScoutQuest · · 2 min read
- Pack Size
- 250 ml
- Protein per Pack
- 25g protein per pack
- RDA Coverage
- over 30% of RDA
What was announced
Milky Mist has introduced Milky Mist High Protein Milk into its product portfolio. The product is currently offered in a 250 ml pack and is also described as High Protein Lactose-free Milk. The stated launch date is October 15, 2026 and the category is High Protein Milk.
How it will be sold
- Market: domestic.
- Channel: select trade channels, with distribution expected to expand progressively.
- The company says the launch is part of its efforts to expand its value-added protein category dairy product portfolio.
Product details
- Each 250 ml pack delivers 25g of protein.
- This is stated as equivalent to more than 30% of the recommended dietary allowance (RDA).
- The product is manufactured using ultra-filtration technology, a specialised filtration process. The company says this differentiates it from formulations that rely on adding protein to an existing product, and that it expects this approach to support product quality and consumer acceptance.
Demand context
- Over the past couple of years, the company states it has witnessed approximately 50% year-on-year growth in demand across products such as High Protein Paneer, Greek Yogurt and Skyr.
- It says it is positioned to scale production in line with market demand, supported by its processing capabilities and manufacturing infrastructure.
Management commentary
Dr. K Rathnam, Wholetime Director and Chief Executive Officer, said high-protein dairy is a significant growth opportunity and that the launch reflects the company's commitment to driving innovation and expanding its value-added portfolio while responding to evolving consumer needs.
Company snapshot
- As of June 30, 2026, the company offered 22 product categories with 640+ SKUs.
- Revenue grew at a CAGR of 31.26% between FY2024 and FY2026, reaching Rs. 3,138.36 crore in FY2026.
- In FY2026, it states it was the largest private packaged paneer brand in India's organised market, the largest private packaged cheese brand in South India and among the top two private packaged yogurt brands in India.
What to keep in mind
The update describes distribution expansion and production scaling as expected outcomes, and carries a safe harbour note that such statements are subject to risks and uncertainties and actual results may differ materially.
Also from Milky Mist Dairy Food
Milky Mist to hold Q2FY27 earnings conference call on October 30, 2026 at 9:30 AM IST
24 Oct 2026
Board meeting on October 29, 2026 to consider and approve unaudited results
22 Oct 2026
High Protein Milk launched in 250 ml pack; domestic sales via select trade channels
15 Oct 2026
More numbers
- Pack size of new product250 ml
- Protein delivered per 250 ml pack25g
- Share of recommended dietary allowance per packmore than 30%
- Year-on-year demand growth cited for high-protein productsapproximately 50%
- Revenue CAGR between FY2024 and FY202631.26%
- Revenue in FY2026Rs. 3,138.36 crore
- Product categories offered as of June 30, 202622
- SKUs offered as of June 30, 2026640+
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