Mega Blockbuster Sale 2026: Day 1 orders up ~75% YoY, peak ~75,000 orders a minute
Mega Blockbuster Sale 2026 opened with Day 1 orders up ~75% YoY.
- Day 1 Orders Growth
- ~75% YoY
- Peak Order Rate
- ~75,000 orders a minute at peak within 15 minutes of going live
- Transacting Customers Growth
- ~60% YoY
How the festive sale opened
Meesho shared a press release on its Mega Blockbuster Sale 2026, describing strong demand across India on Day 1, with orders growing ~75% YoY. Demand was reported across Fashion, Home & Kitchen, Beauty & Personal Care, Kids and Electronic Accessories.
Scale of Day 1 demand
- Day 1 orders grew ~75% YoY
- Orders crossed ~75,000 a minute at peak, within 15 minutes of the sale going live
- Transacting customers grew ~60% YoY
Branded shopping and Meesho Mall
- Meesho Mall orders grew over ~200% YoY on Day 1
- Tier 3+ Mall customers nearly tripled YoY
- Over 1 in 3 shoppers bought a Mall product for the first time, across 1,000+ brands
- Over 8 in 10 first-time Mall buyers shopped Beauty & Personal Care, followed by Health & Wellness and Footwear
AI and creator-led discovery
- AI-powered discovery shaped ~85% of Day 1 orders through personalised recommendations
- Content Commerce orders grew ~3.7X YoY
- ~90% of active Content Commerce creators are nano creators, and ~81% come from non-metro India
Seller participation
- Transacting sellers grew ~63% YoY, while Tier 4+ transacting sellers doubled YoY
- Sellers receiving their first-ever Meesho order on Day 1 grew ~43% YoY
What shoppers filled their festive baskets with
- Torans and wall hangings grew 8X, earlobe support patches for heavy earrings nearly 7X, and rosemary for hair over 6X
- Also bought: perfumes, face washes, rangoli, decorative lights and candles, incense and puja essentials, kitchen cleaners
- Fashion remained a key part, with sarees, kids' clothing sets and kurta sets among the most-shopped Day 1 products
What this announcement is
The update is a press release under Regulation 30 of the SEBI Listing Regulations, carrying the company's own Day 1 operational metrics for the festive sale, covering orders, customers, sellers, brands and creators. It presents demand and participation trends for the sale period.
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Content Commerce NMV grows 152% YoY; 1.6 lakh active creators, over 4 lakh sellers opted in
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More numbers
- Day 1 order growth (YoY)~75% YoY
- Peak order rate during sale~75,000 a minute at peak
- Transacting customers growth (YoY)~60% YoY
- Transacting sellers growth (YoY)~63% YoY
- Meesho Mall orders growth (YoY)over ~200% YoY
- Content Commerce orders growth (YoY)~3.7X YoY
- Share of Day 1 orders shaped by AI-powered discovery~85% of Day 1 orders
- Sellers getting first-ever Meesho order on Day 1 (YoY)~43% YoY
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