Foundation and ISB launch SCALE senior-care research initiative; Antara joins as founding industry partner
Antara Senior Care, wholly owned subsidiary of Max India, joins SCALE as founding industry partner.
By ScoutQuest · · 2 min read
- Max Group size
- USD6.3-billion
- Senior living community - Noida Phase 1
- 340 apartments
- Care Homes and Services footprint
- eight facilities and 485 beds
Antara Senior Care has joined SCALE as a founding industry partner. The announcement was made as a press release by Antara Senior Living Limited, a wholly owned subsidiary of the company, and its contents are described as self-explanatory.
What SCALE is
- SCALE stands for Senior Care Advancement Through Learning and Evidence.
- It is a collaboration between the Max India Foundation (MIF) and the Max Institute of Healthcare Management (MIHM) at the Indian School of Business (ISB).
- The initiative is supported by a multi-year CSR grant from MIF.
- The MoU was exchanged between Tara Singh Vachani, Managing Trustee, MIF and Executive Chairperson, Antara Senior Care, and ISB Dean Madan Pillutla, in the presence of Rajit Mehta, MD and CEO, Antara Senior Care, and other senior officials from Antara, MIHM and ISB.
What the initiative aims to do
- Bring together researchers, senior-care industry stakeholders and clinicians to examine the evolving care needs of seniors and identify priority action areas.
- Focus areas include consumer behaviour, workforce participation, social inclusion, operating and care delivery models and their financing, and technology adoption.
- SCALE at MIHM will serve as a sustained research and industry engagement platform, enabling research collaborations, data partnerships, pilots, evaluations and knowledge exchange.
About Antara Senior Care (as set out in the release)
- Launched in 2013, Antara is the senior-care business of Max India Limited, part of the USD6.3-billion Max Group.
- It operates two main lines of business: Residences for Seniors and Assisted Care Services.
- Its first senior residential community in Dehradun comprises nearly 200 families.
- Its second senior living community in Noida's Sector-150 has started welcoming families into the 340 apartments built in Phase 1.
- In Gurugram, Antara will manage senior living residences, dedicated spaces for senior living and primary healthcare services at Estate 360 and Estate 361, developed by group company Max Estates.
- Care Homes and Services span eight facilities and 485 beds across Gurugram, Noida, Bengaluru and Chennai, offering long-term care as well as short-term recuperation services.
- AGEasy, the direct-to-consumer arm for senior-specific products and active-ageing solutions, has touched over 9 lakh lives since inception in 2023.
- Antara Integrated Wellness Clinic combines modern medicine with evidence-based traditional therapies through a multidisciplinary team of doctors.
How to read this
This is an initiative-level announcement that sets out the purpose, structure and partners of SCALE, and places Antara's senior-care experience within it as the founding industry partner from the sector. It describes the scope of the research platform and of Antara's existing business footprint.
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More numbers
- Max Group size as statedUSD6.3-billion
- Families in Dehradun senior residential communitynearly 200 families
- Apartments built in Noida Sector-150 Phase 1340 apartments
- Care home facilities across four citieseight facilities
- Beds across care homes485 beds
- Lives touched by AGEasy since inception in 2023over 9 lakh lives
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