ISG Paragon Partnership of the Year 2026 win for North America, recognising a decade of digital transformation

Mastek and CORT Business Services, a Berkshire Hathaway company, have won the ISG Paragon Partnership of the Year 2026 award for North America.

Mon 12 Oct 2026

Online conversion rate increase

37% higher online conversion rates

Online purchase volume increase

69% higher online purchase volume

Organic traffic increase

30% more organic traffic

What has been announced

• Mastek and CORT Business Services, a Berkshire Hathaway company, have won the 2026 ISG Paragon Partnership of the Year award for North America.
• The release says the award recognises their decade-long partnership and continued evolution in digital and business transformation.
• The two accepted the award at the ISG Paragon Awards North America 2026 ceremony on September 24, 2026.
• The ISG Paragon Awards recognise innovative technology and sourcing partnerships that drive business and IT transformation.

The ten-year relationship

• For more than 10 years, Mastek has partnered with CORT to evolve CORT's digital and technology landscape across B2C, B2B and international markets.
• What began as application modernisation and digital commerce transformation has grown into a wider engagement covering digital engineering, platform modernisation, AI-led transformation and consolidated managed services.
• CORT Business Services is described as a leading provider of transition services and furniture rental, with operations across the United States and the United Kingdom.

Numbers cited in the release

• Mastek designed, built and launched CORT Furniture Outlet, a business-to-consumer eCommerce platform that lets customers buy used furniture online or in-store at discounted prices.
• Within two weeks of launch, the platform delivered a 37% increase in online conversion rates, a 69% increase in online purchase volume and a 30% increase in organic traffic.
• Mastek's managed services team has continued to support and enhance the platform after launch.

What comes next

• The partnership is now advancing towards an AI-led business transformation roadmap, focused on embedding AI across customer journeys, digital commerce, engineering and operations.
• The roadmap also explores the evolution of traditional managed services towards a "Services as Software" model, combining AI, automation, reusable digital capabilities and outcome-based services.

In the company's words

• Saurabh Mukherjee, President of Americas, Mastek, said the decade-long relationship with CORT reflects the strength of the collaboration, and that the company is excited to build on it through AI-led transformation and intelligent automation.
• Dennis Crawford, VP of Product Development, CORT, called Mastek a true strategic partner, adding that the partnership is evolving with AI and new digital capabilities.
• Mithun Shenoy, SVP and Head of Retail, CPG, CMT & Manufacturing, Mastek, said the next opportunity is to move beyond technology delivery toward intelligent, outcome-driven services.
• John Boccuzzi Jr., Partner & President, ISG Research, said the recognition reflects the strength of Mastek's partnership with its client and its ability to translate technology expertise into business outcomes.

About the company

• Mastek describes itself as a global provider of enterprise AI, digital and cloud services, working through its "Lead with AI" approach.
• It says it has a presence in over 40 countries and a skilled workforce of close to 5,000 employees.
• It says it serves 400+ active customers, with partners including Oracle, Salesforce, Microsoft, AWS, Snowflake and Databricks.
• Sectors named include Public Sector, Healthcare, Retail, Manufacturing, Higher Education and Financial Services.

How a retail investor can read this

• This is news of an industry award won jointly with an existing client, based on work already delivered.
• The context it gives is who the company works with, the kind of work it does, and the direction it is taking towards AI-led, outcome-based services.
• It is a recognition of a partnership, not a statement of new business won or of commercial terms.

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