LDLeo Dryfruits & Spices Trading544329Sponsorship news

Signs brand endorsement MOU with actor Sonu Sood

Leo Dryfruits & Spices Trading Ltd signed an MOU for brand endorsement with actor Sonu Sood on October 20, 2026, covering its VANDU and MUNCHIN Foods brands.

By ScoutQuest · Wed 21 Oct 2026, 3:55 PM IST · 2 min read

MOU Date

October 20, 2026

Brands Covered

VANDU and MUNCHIN Foods

Definitive Agreement Timeline

within 90 days of the MOU

What was announced

• Leo Dryfruits & Spices Trading Ltd has entered into a Memorandum of Understanding (MOU) for brand endorsement with Mr. Sonu Pankaj Sood, popularly known as Mr. Sonu Sood, a Bollywood actor.
• The MOU was entered into on October 20, 2026.
• It covers endorsement, advertising, marketing and promotional activities in relation to the company and/or its brands, including VANDU and MUNCHIN Foods.

What the MOU sets out

• Brand endorsement: the scope, duration, deliverables, usage of name and image, approval process and other commercial terms are to be mutually finalised through definitive agreement(s).
• Endorsement fees: the company shall pay mutually agreed brand endorsement fees; the amount, payment schedule and other commercial terms are to be mutually agreed in writing and recorded in the definitive agreement(s).
• Definitive agreements: detailed scope of services, duration, fees, payment arrangements, intellectual property and publicity rights, confidentiality, termination provisions and respective obligations are to be finalised through definitive agreement(s), expected to be finalised within 90 days from the date of the MOU.

Who the counterparty is

• An individual, Mr. Sonu Pankaj Sood, described in the update as a renowned Bollywood actor.
• The company states the transaction is not a related-party transaction, and that promoter/promoter group/group companies have no interest in the entity with whom the arrangement is executed.

Why the company says it is doing this

• The company believes the association with a renowned Bollywood actor will support the visibility and promotion of its brands, including VANDU and MUNCHIN Foods.
• The arrangement is intended to support brand visibility and promotion of the company's brands.

What to keep in mind

• The update describes the MOU as recording the preliminary understanding between the parties; the commercial terms are to be finalised in definitive agreement(s).
• The company has stated it will make further disclosures upon execution of the definitive agreement(s), as may be required.

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