'Go-Dhan' launched with Odisha Government and SBI to support dairy farmers
Hatsun has launched 'Go-Dhan' in Odisha with the State Government and State Bank of India.
- Target dairy farmers to benefit
- 6000 dairy farmers across 15 districts
- Dairy farms to be established
- more than 6,000 dairy farms over the next three years
- Geographic expansion
- Odisha, with export to West Bengal, North Andhra Pradesh and nearby states
- Partners in initiative
- State Government of Odisha and State Bank of India
- Access to finance schemes
- Mukhyamantri Krushi Udyog Yojana (MKUY)
What was announced
Hatsun Agro Product Ltd has launched 'Go-Dhan', an initiative with the Government of Odisha and State Bank of India aimed at empowering dairy farmers in Odisha through better access to financial support, government schemes, modern dairy practices and technology. It was launched at a ceremony in Bhubaneswar attended by state government, banking and dairy sector representatives.
Scale of the programme
- Expected to benefit 6000 dairy farmers across 15 districts of Odisha.
- The Chairman stated the aim is to support establishment of more than 6,000 dairy farms over the next three years in a phased manner.
- Farmers get greater access to institutional finance for quality bovine breeds, cattle housing, farm mechanisation, nutrition and herd health.
- The initiative seeks to leverage subsidy schemes including the Mukhyamantri Krushi Udyog Yojana (MKUY) for more affordable capital.
Why it matters for the business
The company states its objective is to produce and procure milk within Odisha, creating value for local farmers while meeting consumer demand in Odisha and for export to neighbouring markets such as West Bengal, North Andhra Pradesh and other nearby states. This points to building a milk procurement base and a regional dairy value chain in eastern India, a region outside the company's traditional South India base.
How to read it
This is a farmer-development and sourcing initiative announced through a press release. It sets out intent and targets over a three-year horizon rather than immediate financial outcomes, so investors may watch how procurement volumes and market presence in the eastern region develop over time.
Also from Hatsun Agro Product
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More numbers
- Dairy farmers expected to benefit6000 dairy farmers
- Districts covered in Odisha15 districts
- Dairy farms targetedmore than 6,000 dairy farms
- Time horizonthree years
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