Three launches: multi-purpose kettle, INTELLISENSE SmartPro controller and Durga Puja AI film

Three announcements in one update: the InstaNourish Pro multi-purpose kettle at an MRP of ₹2,700, the wireless INTELLISENSE SmartPro water level controller with a 12-month warranty, and an AI-powered Durga Puja film from Crompton Pumps.

Mon 12 Oct 2026

MRP - InstaNourish Pro Multi Purpose Kettle

₹2,700

InstaNourish Pro power and capacity

600W power and 1.2 Litre capacity

INTELLISENSE SmartPro warranty

12-month warranty

The update is a press release carrying three separate announcements from Crompton Greaves Consumer Electricals: a kitchen appliance launch, a water management product launch, and a festive digital campaign.

What was announced

• Crompton InstaNourish Pro Multi Purpose Kettle, a compact appliance positioned around searing, steaming and boiling in one unit.
• Crompton INTELLISENSE SmartPro, a wireless water level controller with integrated control panel functionality.
• An AI-powered digital film for Durga Puja from Crompton Pumps.

InstaNourish Pro Multi Purpose Kettle

The appliance is priced at an MRP of ₹2,700 and comes with a 1-year warranty. It is built around 600W power and 1.2 Litre capacity, with a stainless steel steamer basket, cool touch body, dry boil protection with auto shut-off, wide mouth and LED indicator. The pack includes a glass lid, stainless steel steamer basket, egg boiler stand, user manual and warranty card along with the main unit. It will be available at Crompton authorised retail outlets nationwide and on leading e-commerce channels.

INTELLISENSE SmartPro

This is a wireless water level controller that brings water level management and pump panel protection into one integrated unit, aimed at reducing separate devices and inter-floor wiring. Key features stated:

• LoRa wireless communication between the Main Water Level Controller and the Overhead Tank Controller, supporting connectivity from the ground floor up to the seventh floor without inter-floor wiring.
• Automatic start of the pump when the tank is empty and switch-off when full, with a four-level LED tank status indicator.
• Crompton Senze App control on iOS and Android, allowing remote level monitoring, pump operation control, up to 10 schedules and fault alerts.
• Protection against voltage fluctuations, overload and dry-run conditions, with an IP65 weatherproof rating.

It is designed for single-phase submersible pumps up to 2 HP and suits oil-filled submersible, water-filled submersible and openwell pumps. It carries a 12-month warranty with free installation, and buyers of an eligible Crompton submersible pump together with the controller on a single invoice can avail an additional six-month warranty, subject to applicable terms and conditions. It is available across retail stores in India and e-commerce platforms.

Durga Puja campaign

Crompton Pumps has launched an AI-powered digital film for Durga Puja that centres on its water management range, including Crompton IntelliSense FLO, a smart wired water level controller that detects water flow from the municipal supply before operating the pump. The film will run across the company's digital and social platforms through the festive period. The update describes it as Crompton's fourth film using AI in its festive campaigns.

How to read this

The read-through here is on portfolio expansion and brand activity in the kitchen appliances and pumps businesses, with the commercial outcome depending on how the products are received in the market.

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