Press Release on Agentic Travel and Modern Airline Retailing Shift

Coforge issued a press release highlighting a shift in the travel industry toward Modern Airline Retailing (MAR) and "agentic travel", where AI agents handle discovery, booking and journey management.

Wed 30 Sep 2026

What was shared

Coforge submitted a press release to BSE and NSE under Regulation 30, titled "Coforge Highlights the Shift to Agentic Travel and Modern Airline Retailing".

The core message

• Airlines are transitioning toward Modern Airline Retailing (MAR) and agentic travel, where intelligent agents orchestrate travel discovery, transactions and journey management.
• Coforge says this is based on its extensive work with global airlines and travel organizations, and expects it to reshape how airlines engage travelers, distribute content, manage operations and drive revenue growth.
• Drivers cited: a new generation of travelers comfortable interacting through AI-powered interfaces instead of traditional search and booking.
• The company's view is that the next wave will come from connected systems of intelligence across pricing, offers, inventory, servicing and operations, not isolated AI deployments.

Management comment

Erika Moore, Chief Officer, Strategy & Growth, Travel, Transportation and Hospitality, said the future of travel will be defined by intelligent experiences, not individual transactions, and that AI is accelerating the industry's move to a world where travelers express intent and AI systems create and manage outcomes.

The offering mentioned

• Aeronova.AI is positioned to help travel enterprises turn Offer and Order ambition into execution.
• Through agentic AI and orchestrated agents it aims to simplify transformation, align teams on a common blueprint, de-risk execution and manage coexistence across legacy and modern retailing platforms.

How to read it

This is a market-positioning and thought-leadership communication for Coforge's travel, transportation and hospitality vertical. It does not describe a specific customer win, order or transaction, and carries no financial data. Investors may view it as an indication of where the company is focusing its AI-led service offerings.

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