Samay Raina's reviewed shirt turned into a 30 ft out-of-home installation in Mumbai

Bright Outdoor Media has transformed Samay Raina's red-and-black reviewed shirt into a 30 ft × 30 ft out-of-home installation on Mumbai's Western Express Highway, in collaboration with District.

Thu 8 Oct 2026

FY26 Total Revenue

₹ 155.43 Cr

FY26 EBITDA

₹35.23 Cr

FY26 Net Profit

₹24.05 Cr

What the company announced

• Bright Outdoor Media has transformed comedian Samay Raina's red-and-black reviewed shirt into a larger-than-life out-of-home (OOH) installation on the Western Express Highway in Mumbai.
• The recreated shirt measures 30 ft × 30 ft and the campaign was executed in collaboration with District.
• The installation is built to promote Samay Raina's upcoming live show and 2027 India Tour.
• The creative uses one instantly recognisable visual, the shirt, instead of a photograph or crowded copy, and the company says the installation has quickly become a talking point among commuters and fans.

Why the company says it matters

• Management says the campaign reinforces Bright's positioning as an innovative OOH player and showcases its creative and execution capabilities.
• It adds that such projects help build stronger relationships with brands and agencies looking for differentiated outdoor solutions, and that it will keep exploring new formats.

The company in brief

• Bright Outdoor Media describes itself as an out-of-home advertising company founded in 1980 and headquartered in Andheri, Mumbai.
• It says it is the first outdoor media company in India to be listed on the stock exchange, debuting on the BSE SME platform on March 24, 2023.
• Its activities include trading hoardings taken from government, semi-government and private entities, installing solar panels on hoardings with a JV partner, and real estate operations that add diversified revenue.

Reported numbers quoted in the update

• FY26: Total Revenue of ₹ 155.43 Cr, EBITDA of ₹35.23 Cr, Net Profit of ₹24.05 Cr and EPS of ₹12.26.
• H2 FY26: Total Revenue of ₹ 92.12 Cr, EBITDA of ₹ 20.25 Cr and Net Profit of ₹ 13.97 Cr.

The document also carries a forward-looking statement caution, noting that non-historical statements are subject to risks and uncertainties.

Nothing here is a view, opinion or recommendation of ScoutQuest, its parent, directors or employees. ScoutQuest is a technology company: this page was assembled automatically from public sources using artificial intelligence, and may contain errors or omissions. Confirm everything against the original source before you act on it. Any use of this page is at your own risk, and neither ScoutQuest nor its parent, directors or employees accepts liability for it.