BOBright Outdoor Media543831Capex expansion plan

Adds 22 new sites, 104 advertising displays and 53,898 sq ft of ad space in October 2026

Bright Outdoor Media has announced an October 2026 network expansion in Mumbai MMR: 22 new sites (with JV partners), 104 advertising displays and 53,898 sq ft of advertising space.

By ScoutQuest · Sat 17 Oct 2026, 6:23 PM IST · 2 min read

New Sites Added

22 new sites (with JV partners)

Advertising Displays

104 advertising displays

Advertising Space

53,898 sq ft of advertising space

What the company announced

Bright Outdoor Media Limited has announced an expansion of its outdoor advertising network in October 2026 across the Mumbai Metropolitan Region (MMR). The update lists three headline additions:

• 22 new sites, described as added with JV partners
• 104 advertising displays
• 53,898 Sq. Ft. of advertising space

The company describes these as strategic, high-visibility locations. It says the additions broaden the outdoor advertising options it can offer to brands, advertising agencies and corporate clients, and give more flexibility in planning campaigns across multiple locations. The company also refers to continued focus on digital LED and digital-out-of-home (DOOH) advertising, where displays let a brand change its message more flexibly.

Network size as stated

• More than 1350 hoardings across strategic geographies
• Ownership of 50+ of Mumbai's 120+ digital LED billboards (Big Size)
• The company also trades hoardings acquired from government, semi-government and private entities

Financials quoted in the update

• H1 FY27: Total Revenue ₹ 71.85 Cr, EBITDA ₹15.96 Cr, Net Profit ₹11.03 Cr
• FY26: Total Revenue ₹ 155.43 Cr, EBITDA ₹35.23 Cr, Net Profit ₹24.05 Cr, EPS ₹12.26

What management said

CMD Dr. Yogesh Lakhani called October 2026 an important milestone in the company's growth journey, and said the additions reflect a continued focus on expanding the network and on digital LED and DOOH advertising.

How to read this update

This is a business update on advertising inventory, not a profit-and-loss statement. Hoardings and displays are the assets from which the company earns advertising revenue, so a larger network increases the space available to sell. How much revenue this new space eventually generates depends on how much of it is sold and at what rates, which is a commercial outcome over time.

The update also carries a forward-looking statement disclaimer, noting that statements about future plans are subject to risks and uncertainties including government actions, local, political or economic developments and technological risks.

Nothing here is a view, opinion or recommendation of ScoutQuest, its parent, directors or employees. ScoutQuest is a technology company: this page was assembled automatically from public sources using artificial intelligence, and may contain errors or omissions. Confirm everything against the original source before you act on it. Any use of this page is at your own risk, and neither ScoutQuest nor its parent, directors or employees accepts liability for it.

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