TRAI levies INR 54.06 lakh financial disincentive over customer preference norms
What happened: TRAI has passed an order levying a financial disincentive of INR 54.06 lakh on the company.
By ScoutQuest · · 1 min read
- Financial Disincentive
- INR 54.06 lakh
- Regulation Cited
- Telecom Commercial Communications Customer Preference Regulations, 2018
- Period Referred
- quarter ended December 2024
What was disclosed
The company informed the stock exchanges about an order received from the Telecom Regulatory Authority of India (TRAI). The order was received on October 30, 2026 at IST 1740 Hrs.
The amount involved
- The order levies payment of a financial disincentive of INR 54.06 lakh (Rupees Fifty-Four Lakh and Six Thousand only).
- In the disclosure, the company states that the maximum financial impact/implication is to the extent of the financial disincentive levied.
The reason stated for the order
- The stated reason is alleged non-compliance of the provisions of the Telecom Commercial Communications Customer Preference Regulations, 2018 (6 of 2018).
- The period referred to is the quarter ended December 2024.
What the company says it will do
- The company says it does not agree with the Order.
- It says it will take appropriate action(s) for rectification / reversal of the same.
How to read this
- A financial disincentive is a levy imposed by the regulator; here it is described as being for alleged non-compliance with customer preference rules on commercial communications.
- The disclosure puts the maximum financial impact at the levy amount itself, which is INR 54.06 lakh.
- The company has stated its disagreement with the Order and its intention to seek rectification or reversal, so the matter is described as something the company intends to contest.
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More numbers
- Financial disincentive levied by TRAIINR 54,06,000/-
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