Q2 FY27 revenue falls 10% YoY on festive shift; H1 revenue up 6%, store count at 283

Q2 & H1 FY27 business update (quarter and half year ended September 30, 2026).

Sat 3 Oct 2026

H1 FY27 Revenue from Operations

₹9,645 Mn, up 6% YoY

Q2 FY27 Revenue

₹4,781 Mn, down 10% YoY

Same Store Sales Growth

-25% in Q2 FY27 and -11% in H1 FY27

Sales per Square Feet

Rs 642 per month in Q2 FY27, Rs 660 per month in H1 FY27

Store Count

283 stores as of September 30, 2026; 14 added and 7 closed during Q2 FY27

Q2 FY27 and H1 FY27 business update — what the update says

This is a quarterly business update from a value fashion retailer covering the quarter and half year ended September 30, 2026. It sets out revenue, same store sales growth, sales per square feet and the store network, along with brand initiatives taken during the period.

The numbers shared

• H1 FY27 revenue from operations was ₹9,645 Mn, up 6% year on year.
• Q2 FY27 revenue from operations was ₹4,781 Mn, down 10% year on year.
• The company states the Q2 decline is primarily attributable to the shift in the festive calendar, with the major festive period (Durga Puja) falling in Q2 FY26 compared with Q3 FY27.
• Reported same store sales growth (SSSG) was -25% in Q2 FY27 and -11% in H1 FY27. The company says the reported performance was impacted by the change in the festive calendar.
• Sales per square feet (PSF) stood at Rs 642 per month in Q2 FY27 and Rs 660 per month in H1 FY27.
• The retail network stood at 283 stores as of September 30, 2026. During Q2 FY27, the company added 14 new stores and closed 7 stores.
• Total rental area was 26.69 lakh sq. ft.
• The company notes that Q2 FY27 revenue from operations is subject to limited review / audit by its statutory auditors.

Plain meaning of the terms

• Same store sales growth compares sales from stores that were open in both the periods being compared, so it reflects how existing stores are performing rather than growth coming from newly opened stores.
• Sales per square feet is the sales generated for each square foot of retail space, stated here on a monthly basis.
• The company's stated explanation for the weaker Q2 comparison is a calendar effect: the biggest festive shopping period came earlier last year and falls later this year.

Brand and marketing activity during the period

• During the festive period, Style Baazar created an installation at City Centre, Salt Lake, Bidhannagar, which received a Guinness World Record title and was used to showcase the company's festive collection and brand proposition.
• The company became the Principal Partner for India's international football matches against Brazil and Uruguay, to be held in Kolkata, describing the association as a way to engage with a broader audience around youth and culture.

How this can be read

The update places two sets of facts side by side. The store network expanded during the quarter, with additions and closures, and the half year revenue grew. At the same time, Q2 revenue and same store sales growth were lower year on year, which the company links to the festive calendar shift, and sales per square feet was lower in both the quarter and the half year. Readers can weigh the operating metrics given here, including same store sales growth and sales per square feet, alongside the revenue figures.

Nothing here is a view, opinion or recommendation of ScoutQuest, its parent, directors or employees. ScoutQuest is a technology company: this page was assembled automatically from public sources using artificial intelligence, and may contain errors or omissions. Confirm everything against the original source before you act on it. Any use of this page is at your own risk, and neither ScoutQuest nor its parent, directors or employees accepts liability for it.