NDTV adopts Amagi's AdFlow Orchestrator for FAST and Connected TV monetization
NDTV, a leading Indian news television and digital journalism company, has adopted Amagi's AdFlow Orchestrator to boost channel performance on FAST and Connected TV platforms, announced by Amagi on 22 October 2026.
By ScoutQuest · · 1 min read
- Product adopted
- AdFlow Orchestrator
- Platforms
- FAST and Connected TV platforms
- Announcement date
- 22 October 2026
- Release
- Order / contract
📌 As part of the engagement, Amagi says it built additional capabilities for NDTV: on-air transitions around ad and interstitial content, greater editorial control over content and when it plays, more variety across promotional content, and visibility into how the system is performing on air.
🎯 Gautam Shelar, Director - Growth & Digital Strategy at NDTV, said the AdFlow Orchestrator let NDTV adapt its advertising for streaming audiences without reworking its feeds or workflow, and that Amagi built in the editorial control and visibility the team needed.
📌 Jay Ganesan, SVP-Sales, APAC, Amagi, said the engagement reflects Amagi's partnership with NDTV, with whom it has worked closely over the years to support their operations.
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