Strategic collaboration with DailyMotion to bring AI-powered video advertising to India

AdCounty Media announced a strategic collaboration with DailyMotion.

Thu 8 Oct 2026

Countries Covered

191 countries

Monthly Visitors

400+ million monthly visitors

Premium Publishers

5,000+ premium publishers

AdCounty Media India Limited has announced a strategic collaboration with DailyMotion, described in the release as a global media giant, to bring DailyMotion's video advertising solutions and AI-driven solutions to the Indian market. The company shared this through a media release dated October 08, 2026.

What the collaboration covers

• AdCounty Media will partner with brands and agencies in India to identify new possibilities with regard to DailyMotion's high quality video assets, along with advertising technologies and AI capabilities.
• Indian advertisers get access to DailyMotion's advertising solutions via AdCounty Media.
• The stated aim is more intelligent approaches to audience understanding, campaign activation and measurement, unlocking opportunities to connect with audiences via premium digital video.
• The release says the scope is not just another video channel for advertisers, but combining high quality video, audience data and AI technology to make video marketing more integrated.

The technology in focus

• Ray, DailyMotion's agentic AI technology, is described as built to transform the way video marketing is planned, activated and measured. It combines audience intelligence, creative optimisation, campaign activation and measurement within a unified technology layer by leveraging DailyMotion's proprietary video data.
• Ray is built on four basic artificial intelligence abilities - Predict AI, Engage AI, Activate AI and Measure AI - covering all aspects of video marketing, from audience understanding to campaign optimisation.
• Audience Path is DailyMotion's next-generation approach to audience intelligence and activation, built to help advertisers translate video, content, behavioral and intent signals into actionable audience intelligence. Ray is the intelligence layer at the heart of this vision.

DailyMotion's scale, as stated in the release

• Available in 191 countries.
• Its ecosystem attracts more than 400 million visitors per month.
• It consists of more than 5,000 premium publishers.
• The platform offers video campaigns on mobile, desktop, tablet and connected TV, using its proprietary advertising technology and a privacy-first video ecosystem.

What the two sides said

• Dr. Vijay Anand Kunduri, Managing Director (APAC), DailyMotion, called it a significant and dynamic opportunity for digital video advertising in India, with companies increasingly seeking premium placements in tandem with smart audience insights, and said the partnership takes DailyMotion's worldwide video platform and technology such as Ray and the vision of Audience Path closer to Indian advertisers.
• Mr. Delphin Varghese, Co-founder and Chief Revenue Officer, AdCounty Media, said DailyMotion has evolved significantly from being simply a video platform, and that bringing these capabilities to India through AdCounty is an opportunity for advertisers looking to move beyond conventional video buying.

How the company positions this

For AdCounty Media, the release says this marks another move towards building a technology-enabled advertising company which can enable performance marketing, programmatic capabilities, premium media and AI-enabled advertising features within its ecosystem. The company describes itself as a technology-driven digital advertising and performance marketing company with a strong focus on mobile growth, AI-powered optimisation and scalable user acquisition solutions. It sees the partnership as an enhancement of its vision of developing an interconnected advertising technology platform that will unify global media opportunity with local execution.

The perception this can create

Announcements of global tie-ups are generally read as a positive step in expanding a company's product and service offering, and here the release frames the collaboration around access to DailyMotion's AI-led video advertising tools for Indian brands and agencies. The release sets out the scope and the technology involved; the commercial terms of the collaboration are not part of the text.

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