Snapdeal's Swagotsav Sale Sees 59% Growth in Fashion Units as Festive Demand Surges

Snapdeal's Swagotsav sale: fashion units up 59% vs last year's sale period, fashion customers up 63%, active fashion sellers up 94%, prepaid orders up 101%.

Mon 12 Oct 2026

Fashion units

up 59% vs last year's sale period

Fashion customers

up 63%

Prepaid orders

up 101%

What the company shared

AceVector Limited has circulated a press release from its value-fashion marketplace Snapdeal on its festive 'Swagotsav' sale, which began on October 4. The release compares the sale's performance with the same sale period last year.

The headline metric: sales of fashion units grew 59% compared with the sale period last year, and the number of buyers for fashion products rose 63% during the same period. Snapdeal says Gen Z shoppers are leading the growth, with demand spread across women's Western wear and traditional ethnic wear.

The numbers in the release

• Fashion units sold: up 59% versus the same sale period last year
• Fashion customers: up 63% year on year
• Active transacting sellers in fashion: up 94%, with triple-digit growth in new sellers from smaller cities
• Orders from outside the metros: 82% of all orders during the sale
• Women's Western wear and salwar suits: sales doubled, shown as 2X
• Prepaid orders: up 101%
• Project Gati: a 45-day seller acceleration programme run ahead of the festive season

Where the demand came from

The release states that 82% of orders came from outside India's largest metropolitan markets, and names Bhilwara, Meerut, Hosur, Kota, Amroha, Alwar and Solapur among the smaller cities contributing to this momentum. Snapdeal describes this as its reach across Bharat, where affordable fashion and access to a wide assortment remain important parts of the shopping experience.

The growth is mirrored on the seller side. Active transacting sellers in fashion rose 94% versus the sale period last year, with triple-digit growth in new sellers from smaller cities.

What the CEO said

Achint Setia, CEO of Snapdeal, said Gen Z is increasingly buying looks rather than simply buying clothes for their functional value, and that shoppers are exploring Western wear, ethnic wear and accessories. He said the Swagotsav sale was organised around this shift, bringing together affordable, trend-led choices so consumers can create their festive looks without stretching their budgets.

About the marketplace

The release describes Snapdeal as India's leading value-fashion marketplace, bringing together affordable, trend-led fashion and lifestyle products for value-conscious shoppers, particularly beyond the largest metropolitan markets, and enabling sellers to grow through a zero-commission marketplace model.

How to read this

The figures are operational performance numbers for one festive sale period, comparing unit sales, customers, sellers and prepaid orders with the same sale period a year earlier. They point to the demand momentum Snapdeal is seeing in the value-fashion segment during the festive season.

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